A collaborative effort to raise awareness for the injustices people of color face daily and raise funds for police brutality reform and legal defenses for those who have been wronged.
For Breweries: Join The Cause
The Black is Beautiful initiative is a collaborative effort amongst the brewing community and its customers, in an attempt to bring awareness to the injustices that many people of color face daily. Our mission is to bridge the gap that's been around for ages and provide a platform to show that the brewing community is an inclusive place for everyone of any color. We are asking for all breweries and brewers far and wide to raise a glass with us in unison and participate in this collaboration.
In the collaboration efforts, we would ask for participating breweries to do the following:
- Donate 100% of the beer's proceeds to local foundations that support police brutality reform and legal defenses for those who have been wronged
- Choose their own entity to donate to local organizations that support equality and inclusion
- Commit to the long-term work of equality
Weathered Souls will personally be giving part of our proceeds to the Know Your Rights Campaign. As much as we want this to be about raising money, the real issue is bringing education and information, which will bring forth change to a system that has fractured so many families and has been broken for decades.
This platform and collaboration is about understanding and supporting people of color and inclusion. We ask that you please stand with us to create something that has never been seen before and show the world the brewing community is one of a kind.
For the beer we thought it be appropriate to brew a stout, as it is in the name of the initiative, Black is Beautiful. Weathered Souls will provide the recipe for the stout base, please place your own spin and love into this. The sky is the limit as far as creativity. KD Designs has done an excellent job of creating a label that we feel places the correct symbolism to the project. We ask that everyone use the label that has been provided. We will leave a space open on the label for everyone’s own logos and ideas.
As someone who has personally dealt with the abuse of power by the police, this recent turmoil the country is facing has hit home for me. As I write this, I contemplate how the country can move forward, how we as the people, can create change, and what it will take for everyone to move forward with a common respect for one another. For us, we feel that this is our contribution to a step.
Sometimes that’s all it takes for change.
Marcus B, Founder & Head Brewer @ Weathered Souls Brewing
The base recipe for this initiative was created by Weathered Souls Brewing Company. It was designed to be a moderately high abv. stout to showcase the different shades of black. Please feel free to add your own twist or ideas to the beer. Click the link below to download the recipe.
We are asking for anyone who participates in this collaboration to please use the label provided. We have left space on the label for you to add your own logo. The label and design have been created by KD Designs. Please contact Kevin at [email protected], for any questions about the design or in regards to the use of the label.
Please reach out to Creative Mango at [email protected] for your printing needs. They have agreed to offer a discount to everyone who uses their services to print the label for the initiative.
If you would like to be listed as a participating brewery, click the button below.
Getting The Word Out
During the initiative please use the logo provided below and use #BlackIsBeautifulBeer to help spread the word about the initiative.
For Beer Drinkers
For Beer Drinkers: Support the Cause
With the current tensions that are rising we thought that it was of grave importance to start the Black Is Beautiful initiative. We took a stout recipe and decided to call on our peers in the brewing industry to collaborate in unison for equality and inclusion amongst people of color. All proceeds from the purchase of these releases will be donated to local funds that support police brutality reform and legal defenses.
Please look for updates from your local breweries when this beer will release. If your favorite brewery hasn't yet signed on, shout us out and tag them with the #BlackIsBeautifulBeer. We appreciate you for supporting our cause and can't wait for everyone to get a taste of all the variations of Black is Beautiful.
Marcus B, Weathered Souls Brewing
Definitive Brewing Company
About Weathered Souls
Weathered Souls Brewing Company is an independent San Antonio, Texas based craft beer brewery. With beer being brewed by African American Head brewer and co-owner Marcus Baskerville. For us, it's all about the beer and the art of careful, creative craft brewing. We support local and treat everyone who comes into our brewery as family.